AI is like a brush: a tool that doesn't make the art on its own. It's only as good as the plan and the prompt you give it, and it needs someone with taste, creativity, and a clear picture of where this is going. AI-generated websites all look the same today because most people hand the creativity to the AI.
I run a deeply set-up AI workflow: custom agents, hooks, skills, multi-stage prompts, clear convention files. I've taken two complex web apps from zero to production-ready that way (one is the Jogge di Balla platform, the other is this very site). The combination of that workflow depth and the visual sense from photo and design is what ends up making the difference between yet another generic landing page and something you actually remember.